Archive for June, 2009

The Free Taster Version Released

42 Restaurants LITE

We are proud to announce that the FREE version of 42 Restaurants has been approved and is available in the iTunes App Store. To open iTunes and download the app, click here. The release includes 4 recipes from 4 incredible restaurants, for your tasting pleasure. And don’t forget that the full version of 42 Restaurants contains over 42 amazing recipes of the same quality as these.

The list of recipes in the LITE version:

  • Michael Mina’s Caviar Parfait
  • The Schwardwaldstube’s Marinated Goats Cheese with Dried Tomatoes and Zucchini in Baked Filo Pastry with Wild Garlic Pesto (One of our personal favourites)
  • The River Café’s Wood Roasted Turbot Tranche with Capers
  • Hibiscus’s Tarte au Chocolate

Bon Appetit!

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42 Restaurants iPod Touch Version Released

All good things have come to the iPod Touch! Today, the new iPhone 3.0 Software Update for iPod Touch was released, and 42 Restaurants is proud to announce that the iPod Touch version of this beautiful cookbook is now also available for purchase.

iPod Touch users can get 42 Restaurants from the iTunes Store. The application is available on version 2.2 and later for the iPod Touch and the iPhone.

Enjoy!

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Caught on Film

We are proud to present 42 Restaurants in motion, in the flesh. Here is our first official video demo of the application. Enjoy.

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42 Restaurants: The Work Behind the Application

42 Restaurants Recipe Flow View

As a special introductory offer, 42 Restaurants currently sells for $6.99.
From 7 July it will cost $8.99.

Yes, the price is a bit higher than many other apps in the app store, but what people don’t realise is the amount of work that has gone into this application. 6 months and literally thousands of restaurants were researched, reviewed and contacted.

Once we had chosen our initial group of restaurants, we had to make sure they had supplied all the required information. e.g. photos, logos, legible recipes. Some recipes even had to be translated into English from French, Italian and German.

Our designers then got to work on designing each restaurant’s pages and formatting it for the phone. Since each design in the application is different this became quite a long process. Once the designs were completed, the restaurants were then contacted for their approval of their designs.

Programming the application was probably the smallest amount of work, but even that took 2 programmers 2 months to complete.

We are planning on adding more recipes and improving some of the performance aspects of the application. We are also tweaking the User Interface a lot to make it more robust. All of this will get released in the next or subsequent update, and will be available to new as well as current users.

This is what some of the people who bought the app think:

“A beautiful coffee table book on my iPhone!”
“Beautiful AND Useful”
“Totally blown away by the design of this application”
“This app allows you to learn about the restaurant, chef, food, etc all while providing the most stunning photography of the food and restaurant”
“A must have for all food lovers, and for that matter, anyone who appreciates the finer things in life.”

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42 Restaurant Officially Launched

42 Restaurants Now Available in the App Store

Restaurant Guide meets Gourmet Cookbook

42 Restaurants: the cooking application the Apple iTunes App Store has been missing

Cape Town, South Africa, 5 June 2009

Click here to open the application page in iTunes

The iTunes App store is full of lazy-cook, quick dinner fixes, but how often do you come across recipes taylor-made by some of the finest chefs in the world? The recently launched 42 Restaurants, an application developed for the iPhone, answers this demand. Home gourmets, professional chefs and lovers of amazing food worldwide will delight in the fact that, unlike most other food applications, the focus of 42 Restaurants is not on the quantity but the quality of recipes.

Restaurants from North and Central America, the UK, Europe, Africa, Asia and Australia contributed to this cookbook-meets-restaurant-guide. Each participating restaurant submitted up-to-date information and an exquisite recipe. Each recipe is presented with a unique design. With over 200 dazzling full screen photographs of dishes and dining halls the user is transported all over the world. Attention to detail makes this app one of the few in the App Store truly dedicated to creating a memorable visual experience. It is the Louvre of cookbooks.

The list of featured restaurants includes 40 Michelin Stars altogether. Many James Beard award winning chefs and restaurants listed in the S. Pellegrino list of World’s 50 and 100 best restaurants are also participating. St John Restaurant in London, Picholine in New York, Rockpool in Sydney and Schwarzwaldstube in the Black Forest are but a few of the internationally-acclaimed participants.

42 Restaurants makes optimal use of Apple’s intuitive methods of navigation – swiping, tapping and rotating the screen. Whether it is French Bubblegum Ice Cream, Venison Burgers, Caviar Parfait or Truffle Risotto, there is a detailed array of lavish options for any food enthusiast.

42 Restaurants is the creative passion of designer Margarét Grobler and developer Michael Gaylord, who’s small team has a good track record in web site and user interface design. For more information on this product visit www.42restaurants.com.

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