Apple loves 42 Restaurants

An update to our blog is long overdue. The 42 Restaurants iPhone app is still going strong, and recently the price has dropped to US$1.99. Right now we have it on Sale for only 99c, so grab it fast if you don’t already own it [iTunes link]!

In January this year, Apple reached the 10 billion mark with their App sales. The image below was featured all over the web – on Apple’s home page and just about every big tech website – and what’s that there a few icons from the top? Yes, indeed, our very own 42 Restaurants app icon!

Apple sells 10 Billion Apps

But we have even more reasons to be proud. Last year we were featured in a second UK TV ad, and just yesterday we were included in the US AppStore Essentials: Apps for Foodies. It seems that Apple loves us.

42 Restaurants featured in US AppStore Essentials… again!

In October last year added a few new restaurants to the app, which brings the number of delectable recipes on offer to well over 50. Unfortunately some of the original restaurants we featured are no longer with us. In particular, we remember Chocolate Pink and the scrumptious Signature Mousse Cake that they gave us. We will not remove them or any other restaurants once they have been added to the app. And as a tribute to Chocolate Pink, you can click here to download their Hazelnut Cookie Bottom, Chocolate Truffle Mousse, Chocolate Ganache, Chocolate Buttermilk cake recipe.

Happy baking!

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S.Pellegrino World’s 50 Best Restaurants 2010

Executive Chef Luke Dale-Roberts

Executive Chef Luke Dale-Roberts from La Colombe

On Monday, 26 April, the S.Pellegrino World’s 50 Best Restaurants Awards 2010 were unveiled at London’s Guildhall. The new number one restaurant is Noma from Denmark. For the previous four years, this position was held by Spanish El Bulli, which dropped down to the second spot this year. The Fat Duck, previously number two, was pushed down to third place.

42 Restaurants features eight restaurants in the Top 50 positions this year. These are La Colombe and Le Quartier Francais (South Africa), St John and Hibiscus (UK), Aqua and Die Schwarzwaldstube (Germany), Oaxen Krog (Sweden) and Biko (Mexico). Four more are featured in the Top 100: The River Café, Le Gavroche and Alain Ducasse at the Dorchester (UK) and Tantris (Germany). Our congratulations to these restaurants!

For the full 2010 List visit www.theworlds50best.com.

La Colombe, our highest ranking restaurant on the S.Pellegrino List, jumped 26 places to number 12. Since La Colombe is located in 42 Restaurants’ own hometown, Cape Town, we are particularly proud. As a special treat, we are making their Fricasse of Langoustine and Quail recipe available here. Enjoy!

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Icon Spotted in an iPhone UK Commercial

The 42 Restaurants’ app icon was spotted by our graphic designer in a recent iPhone UK Commercial. Check it out here: www.apple.com/uk/iphone/gallery/ads/#share-large

Icon Spotted in an Apple iPhone UK TV Commercial

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Featured in AppStore Essentials Top10 Food&Wine

42 Restaurants [iTunes Link] has been chosen by Apple as one of their Top 10 Featured Food & Wine applications. We are absolutely thrilled and to celebrate we have decided to drop the price by a dollar until the 8th of October 2009. The app now sells for $5.99.

Food & Wine

42 Restaurants featured in AppStore Essentials

42 Restaurants featured in AppStore Essentials

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10 Food Bloggers to Follow on Twitter

These are some of our favourite food bloggers that we follow on Twitter:

  1. Chocolate & Zucchini@Clotildenet
    clotildenet
    As avid followers of Clotilde’s blog – Chocolate & Zucchini – it comes as no surprise that we follow her on twitter too. Her recipes are delicious and are based on French cuisine. Bon  Appetit!
  2. Matt Bites@MattArmendariz
    mattbites
    Fantastic food photography, among other things, makes this a favourite of ours. Matt has a fun writing style to0 and is always an enjoyable read.
  3. Dorie Greenspan@doriegreenspan
    doriegreenspan
    Comfort food all the way. One of the real pro’s of food writing. We love the melding of French and American cuisine.
  4. Not Without Salt@AshleyRodriguez
    notwithoutsalt
    For those of us with a sweet tooth, Ashley delivers the goods. A selection of fantasticly sweet recipes with the odd savoury one thrown in for good measure.
  5. Eating Asia@eatingasia
    eatingasia
    We are real fans of asian food, which makes Eating Asia one of our favourite food blogs. Based in Kuala Lumpur, a veritable melting pot of Indian, Chinese and Malay cuisine, Robyn Eckhart delivers a really great selection of food from the region.
  6. Bitten@bittman
    bitten
    A columnist for the New York times, Mark Bittman’s recipes are simple and delicious, not to mention the blogs great photography.
  7. Becks & Posh@sixy
    sixy
    A beautifully presented blog where Sam’s photos really bring the site to life.
  8. The Kitchn@thekitchn
    thekitchn
    Great tips for the kitchen with the odd recipe thrown in for good measure. We like!
  9. David Lebovitz@davidlebovitz
    davidlebovitz
    Arguably the most famous food blogger, we simply couldn’t leave him out of the list. David’s blog is heavily influenced by his passion for French food.
  10. Chez Pim@chezpim
    chezpim
    A mixture of asian and American recipes makes this an interesting and wonderful food blog. Chez is one of the most popular food bloggers in the world and the quality of her posts definitely stand testament to that fact.

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The Free Taster Version Released

42 Restaurants LITE

We are proud to announce that the FREE version of 42 Restaurants has been approved and is available in the iTunes App Store. To open iTunes and download the app, click here. The release includes 4 recipes from 4 incredible restaurants, for your tasting pleasure. And don’t forget that the full version of 42 Restaurants contains over 42 amazing recipes of the same quality as these.

The list of recipes in the LITE version:

  • Michael Mina’s Caviar Parfait
  • The Schwardwaldstube’s Marinated Goats Cheese with Dried Tomatoes and Zucchini in Baked Filo Pastry with Wild Garlic Pesto (One of our personal favourites)
  • The River Café’s Wood Roasted Turbot Tranche with Capers
  • Hibiscus’s Tarte au Chocolate

Bon Appetit!

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42 Restaurants iPod Touch Version Released

All good things have come to the iPod Touch! Today, the new iPhone 3.0 Software Update for iPod Touch was released, and 42 Restaurants is proud to announce that the iPod Touch version of this beautiful cookbook is now also available for purchase.

iPod Touch users can get 42 Restaurants from the iTunes Store. The application is available on version 2.2 and later for the iPod Touch and the iPhone.

Enjoy!

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Caught on Film

We are proud to present 42 Restaurants in motion, in the flesh. Here is our first official video demo of the application. Enjoy.

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42 Restaurants: The Work Behind the Application

42 Restaurants Recipe Flow View

As a special introductory offer, 42 Restaurants currently sells for $6.99.
From 7 July it will cost $8.99.

Yes, the price is a bit higher than many other apps in the app store, but what people don’t realise is the amount of work that has gone into this application. 6 months and literally thousands of restaurants were researched, reviewed and contacted.

Once we had chosen our initial group of restaurants, we had to make sure they had supplied all the required information. e.g. photos, logos, legible recipes. Some recipes even had to be translated into English from French, Italian and German.

Our designers then got to work on designing each restaurant’s pages and formatting it for the phone. Since each design in the application is different this became quite a long process. Once the designs were completed, the restaurants were then contacted for their approval of their designs.

Programming the application was probably the smallest amount of work, but even that took 2 programmers 2 months to complete.

We are planning on adding more recipes and improving some of the performance aspects of the application. We are also tweaking the User Interface a lot to make it more robust. All of this will get released in the next or subsequent update, and will be available to new as well as current users.

This is what some of the people who bought the app think:

“A beautiful coffee table book on my iPhone!”
“Beautiful AND Useful”
“Totally blown away by the design of this application”
“This app allows you to learn about the restaurant, chef, food, etc all while providing the most stunning photography of the food and restaurant”
“A must have for all food lovers, and for that matter, anyone who appreciates the finer things in life.”

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42 Restaurant Officially Launched

42 Restaurants Now Available in the App Store

Restaurant Guide meets Gourmet Cookbook

42 Restaurants: the cooking application the Apple iTunes App Store has been missing

Cape Town, South Africa, 5 June 2009

Click here to open the application page in iTunes

The iTunes App store is full of lazy-cook, quick dinner fixes, but how often do you come across recipes taylor-made by some of the finest chefs in the world? The recently launched 42 Restaurants, an application developed for the iPhone, answers this demand. Home gourmets, professional chefs and lovers of amazing food worldwide will delight in the fact that, unlike most other food applications, the focus of 42 Restaurants is not on the quantity but the quality of recipes.

Restaurants from North and Central America, the UK, Europe, Africa, Asia and Australia contributed to this cookbook-meets-restaurant-guide. Each participating restaurant submitted up-to-date information and an exquisite recipe. Each recipe is presented with a unique design. With over 200 dazzling full screen photographs of dishes and dining halls the user is transported all over the world. Attention to detail makes this app one of the few in the App Store truly dedicated to creating a memorable visual experience. It is the Louvre of cookbooks.

The list of featured restaurants includes 40 Michelin Stars altogether. Many James Beard award winning chefs and restaurants listed in the S. Pellegrino list of World’s 50 and 100 best restaurants are also participating. St John Restaurant in London, Picholine in New York, Rockpool in Sydney and Schwarzwaldstube in the Black Forest are but a few of the internationally-acclaimed participants.

42 Restaurants makes optimal use of Apple’s intuitive methods of navigation – swiping, tapping and rotating the screen. Whether it is French Bubblegum Ice Cream, Venison Burgers, Caviar Parfait or Truffle Risotto, there is a detailed array of lavish options for any food enthusiast.

42 Restaurants is the creative passion of designer Margarét Grobler and developer Michael Gaylord, who’s small team has a good track record in web site and user interface design. For more information on this product visit www.42restaurants.com.

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